Nutmeg is a digital wealth management company offering online investment services, including ISAs, pensions, and general investment accounts. It provides socially responsible investing options and financial advice to help clients achieve financial goals. Nutmeg's target audience includes both seasoned and first-time investors seeking transparent and accessible investment solutions. Its unique selling proposition is transparency, simplicity, and cost-effectiveness, eliminating high fees and jargon, making it accessible to a broader audience. Nutmeg was acquired by J.P. Morgan Chase in 2021, enhancing its global reach and product offerings.