NZ Funds is a specialist wealth management firm based in Auckland, New Zealand. Founded in 1988, it offers financial advice and portfolio management solutions. Services include investment management, insurance, KiwiSaver, private wealth management, and institutional wealth management. Their target audience is New Zealanders seeking wealth management solutions. The unique selling proposition (USP) of NZ Funds is its long-standing expertise in managing New Zealanders' wealth, providing personalized financial advice and comprehensive portfolio management services tailored to local needs.