Obli, located at http://www.obli.co.il, offers digital guarantees for private and business rentals without requiring security deposits. Their services include non-bank guarantees, providing the same security as traditional bank guarantees but with more flexible terms and no need to lock funds. The target audience includes individuals and businesses seeking rental guarantees. The unique selling proposition is the ability to provide secure guarantees without tying up capital, making it more accessible and cost-effective for clients. This approach is supported by a robust financial backing and partnerships with prominent businesses, enhancing trust and reliability[2][4].