Octoflor is a company that connects people and businesses in the global horticultural sector, focusing on digitalization and innovation to make flowers accessible worldwide. They source a wide range of flowers from East African growers, offering over 200 varieties, including Fair Trade-certified options. Their services cater to wholesalers, event designers, and cash & carry businesses. The unique selling proposition (USP) is their ability to shorten the supply chain, ensuring timely and fresh deliveries directly from growers to customers, while maintaining a personal touch and adapting to customer needs[2][3][4].