Octopus Group is a UK-based holding company founded in 2000, operating in investment management, venture capital, energy, and real estate. It backs Octopus Energy, a leading renewable energy supplier, and other businesses like Octopus Ventures and Octopus Real Estate. Octopus Energy offers innovative tariffs and clean energy solutions, targeting both domestic and business customers globally. Their unique selling proposition is the use of advanced technology, such as the Kraken platform, to provide flexible and green energy solutions. The target audience includes households and businesses seeking sustainable energy options.