Octopus Investments is a UK-based investment company specializing in innovative financial solutions for individuals, advisers, and institutions. They manage over 10.5 billion for over 63,000 investors, focusing on renewable energy, smaller companies, healthcare, and property investments[5]. Their services include venture capital trusts and inheritance tax relief investments[5]. The target audience includes retail and institutional investors seeking responsible investments. The unique selling proposition is their commitment to socially and environmentally responsible investing, being a certified B Corporation, and offering high-impact investments that align with societal benefits[5].