Octopus Money offers personalized financial planning and coaching services to individuals across the UK. They provide one-to-one advice, tailored financial forecasts, and investment management at transparent and affordable prices. Their target audience includes anyone seeking to improve their financial situation, regardless of income level. The unique selling proposition is their human-led approach, combining technology with expert coaches and advisers to deliver friendly, judgment-free financial guidance. This approach sets them apart from traditional financial services, focusing on customer engagement and support rather than just technology or sales[1][4][5].