OFX is a global provider of international payments and foreign exchange services. They offer secure money transfers to over 170 countries in 50+ currencies, catering to individuals, businesses, and online sellers. Their services include personal and business accounts for managing global transactions. The target audience includes migrants, expatriates, small businesses, and online sellers. OFX's unique selling proposition is providing cost-effective, seamless digital transactions combined with 24/7 expert support, helping customers avoid excessive bank fees. This approach positions OFX as a reliable alternative to traditional banking services for international money transfers.