The Oklahoma Methodist Foundation, operating as Lasting Good, is a non-profit organization dedicated to empowering individuals to invest in lasting good. They offer services in estate planning, gift planning, and investment management. Their target audience includes individuals and families seeking to make a positive impact through their resources. The unique selling proposition is their focus on creating lasting good across generations, combining financial planning with a mission to uplift communities. They emphasize integrity, trust, and wisdom in managing funds to support meaningful causes[1][2].