Old Mutual is a pan-African financial services group offering insurance, investments, savings, and banking solutions. Their services include life insurance, asset management, personal finance, and corporate risk management across 14 countries in Africa and Asia[1][3]. The target audience spans retail and corporate customers, with a focus on middle to high-income individuals and businesses[2]. The unique selling proposition is their commitment to creating shared value and sustainable transformation, integrating financial services with community well-being and environmental responsibility[2]. This approach aims to make Old Mutual the first choice for customers seeking comprehensive financial solutions[2].