Old Mutual South Africa is a leading financial services provider offering life insurance, car and home insurance, personal loans, investments, and financial planning. Their services cater to a broad audience, including individuals and corporate clients. The company targets middle to high-income individuals and high net worth clients with holistic financial solutions. Their unique selling proposition lies in providing comprehensive financial advice and innovative tools like the Old Mutual App and 22seven, which simplify money management and offer rewards for sustainable living practices. This approach helps customers achieve financial goals while promoting sustainable habits.