Old Quarter Coffee Merchants is a specialty coffee roaster and social enterprise based in Ballina, NSW. They source 100% Southeast Asian green beans directly from farmers, focusing on ethical and sustainable practices. Their services include coffee roasting, wholesale supply, and a cafe experience. The target audience is coffee enthusiasts and businesses seeking high-quality, ethically sourced coffee. The unique selling proposition is their Fair Value Exchange model, ensuring farmers receive fair prices while promoting community development projects in Southeast Asia, making their coffee not only delicious but also socially impactful[1][3][4].