On Purpose International empowers individuals and organizations to drive transformational change. They offer a year-long Associate Programme with paid work placements, training, coaching, and mentoring, focusing on leadership development in purpose-driven organizations[2][5]. Their target audience includes individuals seeking career changes and organizations aiming for sustainable practices. The unique selling proposition is their comprehensive approach to developing leaders who can transform the economy towards a more inclusive and sustainable model[5]. On Purpose supports organizations in creating a healthier economic system through leadership development and strategic placements[5].