On Tap Credit Union is a member-owned cooperative offering banking, loans, investments, and insurance solutions. They provide services like online and mobile banking, financial coaching, and access to over 5,000 shared branch locations and nearly 30,000 ATMs. Their target audience includes residents and employees in Jefferson, Boulder, Denver, and Larimer counties, as well as those in the brewing industry. Their unique selling proposition is personalized financial solutions and a judgement-free environment, emphasizing local service with nationwide access. This approach helps members achieve financial freedom and supports community involvement.