On the Beach is a UK-based online travel retailer specializing in short and medium-haul 'Flight + Hotel' holidays to Europe. They offer package holidays with ATOL protection to destinations like Spain, Greece, and Turkey[1][4]. Their target audience includes individuals and families seeking beach holidays. The unique selling proposition is their ability to contract directly with hotels, securing better rates for customers through On the Beach Beds[1]. This model allows them to provide competitive pricing and personalized services, including 24-hour resort support[1].