Onpier is a B2B2C platform connecting insurance companies with non-insurance service providers, enhancing customer loyalty through additional services beyond traditional insurance offerings[1][3]. Their target audience includes insurance companies and their customers. Onpier's unique selling proposition (USP) is its app store-like platform, allowing insurers to easily integrate and offer value-added services without transferring policyholder data, thereby improving their image and customer satisfaction[3]. This approach strengthens insurers' relationships with customers by providing comprehensive support beyond claims handling.