The Ontario Association of Optometrists (OAO) advocates for optometrists in Ontario, promoting eye health and supporting professional development. They offer professional liability insurance through HUB International, which exceeds minimum requirements, and provide resources for continuing education and practice management[1]. Their target audience is licensed optometrists in Ontario. The unique selling proposition is their comprehensive insurance program tailored to optometrists' needs, offering flexible coverage options and additional benefits like cyber coverage and tribunal legal expense support[1]. This positions them as a trusted partner for optometrists seeking professional protection and support.