The Ontario Medical Association (OMA) represents the interests of Ontario's physicians, advocating for accessible, quality healthcare. It offers services through subsidiaries like OntarioMD (digital health solutions) and OMA Insurance (insurance products). The target audience includes practicing physicians, residents, and medical students. The OMA's unique selling proposition is its role as a unified voice for physicians, providing leadership and advocacy in healthcare policy and system transformation, while supporting members through various programs and resources. The organization is funded solely by membership dues, ensuring independence from government and corporate interests[1][2][5].