The Ontario Mutual Insurance Association (OMIA) is a trade association for over 40 independent, purely mutual insurance companies across Ontario. These companies offer a range of insurance products, including farm, home, auto, and commercial coverage. The target audience is primarily local communities and policyholders who benefit from being part of a community-driven, policyholder-owned model. The unique selling proposition is the mutual structure, where there are no shareholders, and profits are reinvested to benefit policyholders, fostering a sense of community and shared responsibility[1][2][3].