Ontario's Southwest Regional Tourism Organization is a provincially mandated, not-for-profit organization that promotes tourism in Southwestern Ontario. It collaborates with 10 Destination Marketing Organizations to develop and market the region as a vibrant destination. The organization focuses on sustainable tourism, inclusivity, and responsible growth, offering services in product development, marketing, and workforce development. Its target audience includes tourists and local businesses. The unique selling proposition is its commitment to sustainable tourism practices, recognized by GreenStep's Sustainable Tourism Destination Certification, aligning with global sustainability goals[1][3][4].