Open Banking is not a company but an initiative that enables secure data sharing between banks and third-party providers (TPPs) through APIs. It allows TPPs to access financial data with customer consent, fostering innovation in financial services. The initiative supports services like payment initiation, account information, and more. The target audience includes consumers and businesses seeking personalized financial solutions. The unique selling proposition is the facilitation of secure, consent-driven data sharing, enhancing customer control and financial service innovation. The organization behind the initiative, Open Banking Limited, oversees the implementation in the UK.