Optavise is a comprehensive provider of employee benefits solutions, part of CNO Financial Group. It offers expert guidance, voluntary benefits, year-round education, communications, advocacy services, and benefits administration technology. Optavise serves nearly 20,000 businesses, including small to Fortune 100 companies. Its unique selling proposition is providing a cohesive suite of benefits that engage employees and reduce costs for employers through innovative technology and personalized support. The target audience includes employers and employees seeking to maximize their benefits and make informed healthcare decisions.