Optimus Bank is a newly licensed national commercial bank in Nigeria, focusing on digital innovation and customer satisfaction. It offers a range of financial services through its digital banking ecosystem, including mobile banking via Optiverse and internet banking solutions. The bank targets individuals, businesses, and institutions, with products like Optimus Natives for Generation Z and Optimus One23 for children. Its unique selling proposition lies in its commitment to technology-driven innovations, advanced analytics for personalized services, and inclusive banking initiatives to reach underserved communities. This approach aims to redefine conventional banking practices in Nigeria[1][3].