OPTrust manages one of Canada's largest pension funds, administering the OPSEU Pension Plan with over 111,000 members. It offers investment management and pension administration services, ensuring members receive their entitled benefits. The target audience includes employees of the Government of Ontario and related agencies. OPTrust's unique selling proposition is its joint trusteeship model, providing equal representation to both the Government of Ontario and OPSEU, giving members a voice in their pension plan management[1][3][5].