Ori-gen is a company that supports diverse businesses, particularly in the insurance and financial sectors, by providing resources to help them grow and maintain their legacies. They focus on minority-owned businesses and emphasize diversity, equity, and inclusion (DEI) initiatives. Their services include insurance consulting and brokerage, with a recent expansion in California through acquisitions. The unique selling proposition (USP) of Ori-gen is its commitment to preserving the heritage of legacy businesses while guiding them towards future success, especially in underserved communities. Their target audience includes multi-generational businesses seeking sustainable growth and community impact.