Origin Housing is a community-based housing association managing over 7,000 homes in North London and Hertfordshire. They provide affordable housing and related care and support services to residents. Their target audience includes individuals and families seeking affordable housing options. Origin Housing's unique selling proposition is its commitment to developing sustainable communities in high-density areas, using profits to strengthen communities and reinvest in homes. They focus on creating places where people are proud to live, offering mixed tenure and mixed-use developments with a strong reputation for housing support and community development[1][2][5].