ORIX Australia Corporation Limited specializes in motor vehicle fleet management, leasing, and rental services. They operate in Australia and New Zealand, offering flexible solutions for commercial and passenger vehicle fleets. Their target audience includes corporate clients seeking efficient vehicle management. The unique selling proposition (USP) is their ORIginality and fleXibility, providing innovative and adaptable solutions to meet clients' needs, making them leaders in vehicle leasing and fleet management[1][3][5].