The Ornamental Aquatic Trade Association (OATA) is a UK-based organization established in 1991 to promote and protect the ornamental aquatic industry. It offers services such as education, training, and advocacy to enhance industry reputation and standards. OATA's target audience includes importers, manufacturers, wholesalers, retailers, and pond and aquarium consultants. Its unique selling proposition is its commitment to promoting responsible ownership and sustainable trade practices, backed by scientific evidence and data-driven advocacy. OATA also provides resources like customer care sheets and biosecurity advice to support its members[1][2][3].