OUTsurance Ireland is an insurance company offering car and home insurance to Irish consumers. It is part of the OUTsurance Group, which operates in South Africa and Australia. The company focuses on price, service, and trust, providing value-for-money products and pioneering the OUTbonus cashback concept for claims-free customers. Their target audience is the general public seeking affordable insurance options. The unique selling proposition is the OUTbonus, which returns 10% of premiums to customers after three years without claims, setting them apart in the Irish market[1][3][4].