Pacific Blue Cross is a not-for-profit health insurance provider based in Burnaby, British Columbia. It offers health, dental, life, disability, and travel insurance to approximately 1.7 million British Columbians through group and individual plans[1][3]. Their services include Group Conversion plans for those leaving employer coverage and comprehensive health benefits[4]. The target audience includes individuals and groups seeking health insurance in British Columbia. The unique selling proposition is their ability to cover pre-existing conditions without a medical questionnaire in Group Conversion plans, providing peace of mind at an affordable price[4].