Pacific Cross Philippines is part of the Pacific Cross Group, specializing in health, personal accident, and travel insurance. Established in 1949 as State Bonding and Insurance Company, it rebranded as Blue Cross in 1986 and later as Pacific Cross in 2015. The company offers comprehensive insurance plans for individuals, families, and businesses, with a focus on convenience and accessibility. Its unique selling proposition is a robust network of over 3,300 partner hospitals and clinics across Asia, providing extensive coverage and emergency assistance. The target audience includes diverse nationalities across Asia.