Palmetto Citizens Federal Credit Union is a not-for-profit financial institution serving central South Carolina. It offers a range of services including checking, savings, loans, mortgages, and home equity solutions. The target audience includes individuals and businesses in specific counties. The unique selling proposition is its ability to provide better rates and fewer fees by returning profits to members, along with personalized service and community involvement[1][2]. Recently, they partnered with Blend to enhance their mortgage and home equity experiences, streamlining processes for members[2].