Paragon Banking Group PLC is a UK-based financial services provider specializing in mortgages, savings, and business finance. It offers a range of products including buy-to-let, residential, and second-charge mortgages, as well as personal and business loans. The company targets consumers and businesses seeking financial solutions. Its unique selling proposition lies in providing internet-based savings accounts and a variety of lending products through its subsidiary, Paragon Bank PLC, making it a versatile banking solution for both personal and business needs[1][2][4].