Param is a financial technology company based in Istanbul, Turkey, offering prepaid cards, online payment systems, credit, and other fintech solutions. Their services include electronic money, POS systems, and e-wallets, targeting both individuals and corporate clients. Param's unique selling proposition lies in providing comprehensive digital payment solutions that facilitate financial transactions for major e-commerce players and financial institutions in Turkey. Their focus on digitizing assets and offering a wide range of financial services positions them as a key player in Turkey's fintech sector[1][3].