Park Place Financial, based in Canada, is a full-service financial planning firm offering expert advice on personal finance. They provide services such as wealth management, insurance advice, and financial planning for business owners. Their target audience includes business owners seeking to simplify complex financial decisions. The unique selling proposition is their ability to take complex financial strategies and make them simple, allowing clients to confidently manage their wealth across generations. They emphasize customer service, respect, and integrity, ensuring clients feel in control of their financial futures[4][5].