PASHA YATIRIM BANKASI A.S. is a Turkish investment bank established in 1987. It offers corporate and investment banking services, including foreign trade financing and cash loans[3]. The bank focuses on providing alternative funding sources and supports trade between Turkey, Azerbaijan, and Georgia[1][2]. Its target audience includes entrepreneurs and businesses in these regions. The unique selling proposition is its "Bolgesel Oyuncu Ilkesi" (Regional Player Principle), emphasizing tailored services and regional expertise[2]. The bank operates under the principles of "Butik Hizmet" (Boutique Service), "Surekli Gelisim" (Continuous Development), and "Musteri Sadakati" (Customer Loyalty)[2].