Pathfinder Asset Management Limited offers ethical investment solutions through its KiwiSaver Plan and Managed Funds, focusing on strong returns while supporting a low-carbon world[4]. Their services cater to individuals seeking ethical investments, aligning with values and contributing to societal well-being[4]. The target audience includes environmentally conscious investors and those prioritizing ethical financial practices. The unique selling proposition is their commitment to ethical investing, being a certified B Corp, and donating to local charities, making them stand out in the financial management sector[4].