PayBull is a financial services company offering payment solutions, including virtual and mobile point-of-sale (POS) services. It allows businesses to receive payments quickly and securely, with options for instalments up to 12 months. The target audience includes businesses seeking flexible payment solutions. PayBull's unique selling proposition is its ability to provide fast and secure payment processing with favourable commission rates, enabling businesses to sell globally and receive payments in multiple currencies instantly[1][3]. This flexibility and speed make PayBull an attractive option for businesses looking to streamline their payment processes.