PayEye is a fintech company specializing in biometric payment solutions, combining iris and facial recognition for secure transactions. They offer eyePOS terminals for in-store payments and a mobile app for e-commerce, ensuring high security through biometric fusion. Their PayEye Zone connects brick-and-mortar and online stores with customers, enhancing marketing and sales. The target audience includes retailers and consumers seeking secure, contactless payments. The unique selling proposition is the use of dual biometrics, providing enhanced security and convenience, making PayEye a pioneer in biometric payment technology[1][3][4].