PayForward is a financial technology company that operates a social financial network. It allows users to earn cash back and pay it forward, offering services related to merchant services, mobile payments, and online payments[1]. The company's unique selling proposition is its focus on creating a community where users can benefit financially while also contributing to social causes. The target audience appears to be consumers and merchants interested in both financial rewards and social responsibility. However, specific details about their services and operations are limited due to restricted access to their website and LinkedIn page.