PayLead integrates daily banking with performance marketing for retailers, leveraging payment data to create personalized rewards experiences. They offer services like Automatic Cashback, Seamless Loyalty Card, and Easy Voucher, enhancing consumer engagement and providing value to marketers. Their target audience includes European consumers, banks, and retailers. The unique selling proposition is their ability to transform payment data into targeted marketing opportunities, creating a win-win-win dynamic between banks, retailers, and consumers. This approach allows for personalized offers and daily savings, setting them apart in the fintech and loyalty tech sectors[1][2][3].