PayMaya Philippines is a digital payments ecosystem enabler offering services across consumers, merchants, communities, and government. It provides financial access to over 41 million Filipinos through its e-wallet, allowing transactions like bill payments, money transfers, and online shopping[1][3]. PayMaya targets all socioeconomic groups, businesses, and government agencies[5]. Its unique selling proposition is being the only end-to-end digital payments solution in the Philippines, offering a wide range of services through over 380,000 digital touchpoints[1][3]. PayMaya is now rebranding to Maya, expanding into banking solutions[2].