Payments Canada is a non-profit organization responsible for Canada's payment clearing and settlement infrastructure. They offer services such as the Retail Batch Payment System, High-Value Payment System (Lynx), and Real-Time Rail Payment System. Their target audience includes financial institutions, businesses, and consumers. The unique selling proposition is their role as a central authority in facilitating billions of dollars in transactions daily, supporting a vibrant economy by modernizing payment systems and ensuring secure transactions. They are funded by participating financial institutions and operate under a board of directors[1][4][5].