PayTR is a Turkish payment institution founded in 2009, offering virtual POS services, payment solutions, and subscription management tools. It provides secure online payment infrastructure, enabling businesses to receive payments without multiple bank agreements[1][3]. PayTR primarily targets businesses in Turkey, supporting transactions in Turkish Lira[2]. Its unique selling proposition is the seamless integration and secure processing of online payments, allowing businesses to manage financial processes efficiently[2][3]. PayTR's services are particularly beneficial for e-commerce and retail sectors, enhancing customer trust through robust security measures[2].