PenSam is a Danish financial institution that manages occupational pension schemes for individuals in eldercare, cleaning, technical services, and pedagogical care. They offer banking services through PenSam Bank, including loans and credit facilities, and provide insurance options. Their target audience includes employees in these sectors and their families. PenSam's unique selling proposition is its focus on responsible investments, particularly in sustainability and green transition, while ensuring stable returns for its pension customers. They also offer health services and preferential access to rental properties for members[1][3][5].