The Pensions and Lifetime Savings Association (PLSA) is a trade association representing workplace pensions and savings, advocating for policies and standards in the industry. They serve over 1,300 pension funds and 400 businesses, including asset managers and law firms, impacting 30 million savers[1][2]. Services include policy development, advocacy, events, and training. Their unique selling proposition is being the voice of workplace pensions, promoting industry collaboration and improving retirement incomes through responsible investment and governance standards[2][5]. Their target audience includes pension funds, service providers, and policymakers.