People Corporation provides employee group benefits, group retirement, wellness, and human resource solutions to Canadian businesses. Their services include benefits consulting, third-party administration, and customized billing and reporting. The target audience is businesses seeking to enhance employee benefits and HR management. The unique selling proposition is their ability to offer local market expertise backed by national resources, providing tailored solutions to fit each business's unique needs. This approach helps businesses succeed while supporting over one million Canadian households through their services[1][3].