Peoples Group is a Canadian financial services company offering a range of services including mortgage origination, mortgage servicing, structured finance, deposit services, and payment solutions. They are a leading issuer of prepaid payment cards and provide innovative merchant acquiring services. Their target audience includes consumers, businesses, and fintech companies. The unique selling proposition (USP) of Peoples Group is their ability to customize financial solutions based on customer needs, focusing on exceptional customer service and extensive product knowledge. They operate nationally across Canada, providing tailored financial products through various partners and channels.