Perbadanan Insurans Deposit Malaysia (PIDM) is a government agency established to protect depositors and promote financial stability. It offers deposit insurance, covering up to RM250,000 per depositor per member bank, and protects takaful and insurance benefits. PIDM's services are automatic and cover various deposit types, excluding certain financial instruments. The target audience includes all depositors in Malaysia, regardless of residency. The unique selling proposition is the provision of automatic, government-backed protection against bank failures, enhancing consumer confidence and financial system stability[1][3][5].