PesaLink is a real-time payments platform operated by Integrated Payment Services Limited (IPSL), based in Nairobi, Kenya. It offers instant payment solutions, enabling individuals and businesses to send and receive money directly into bank accounts. PesaLink is connected to over 41 banks in Kenya, providing 24/7 services with same-day settlement capabilities. Its target audience includes banks, fintechs, and individuals. The unique selling proposition is its ability to facilitate instantaneous transactions without waiting periods, making it a convenient and efficient payment method. This service is designed to reduce stress and costs associated with traditional payment methods[1][2][5].